TrulyFree Laundry Detergent Review: Redefining Non-Toxic Laundry Detergents For Your Home

By Devin Duff on Nov 17, 2023, 11:27 am EST under Buyers Guide

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As more people are searching for non-toxic laundry detergents, numerous brands are starting to listen and provide safer options compared to traditional household detergents and cleaners. Among these, Truly Free, a household cleaning brand that we’ve been using for the last several years, stands out. They are at the forefront in eliminating harsh synthetic chemicals commonly found in many cleaning products, leading the way toward safer and more environmentally friendly cleaning solutions for you and your loved ones. Out of the many options out there, you may wonder why we are such fans of Truly Free.  Let me give you a rundown of why it’s a staple in our home.

TrulyFreeLaundryDetergent
Credit: TrulyFree

*Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to make a purchase. These are products we’ve personally used and stand behind. 

**DISCOUNT CODE: nontoxicstore for 30% off your order at checkout**

Key Takeaways:

  • Truly Free Laundry Detergent is completely plant-based and free of toxic chemicals
  • All of Truly Free’s products are cruelty-free and do not test on animals
  • Users have praised the effectiveness of Truly Free in removing stains and odors
  • By making the switch to Truly Free, you can enjoy clean and fresh laundry while reducing your impact on the environment
  • The first purchase comes with a reusable wash jug to prevent more plastic from entering landfills 
  • Their products are produced in the U.S. and run by a family-owned and operated company based in Traverse City, MI
  • Their Signature Scent is one of the best laundry scents we’ve smelled and is not overwhelming or overly harsh. They also offer a fragrance-free version as well

Understanding the importance of nontoxic laundry detergents

When it comes to choosing a laundry detergent, most of us prioritize cleaning power and effectiveness. However, it’s equally important to consider the impact of these products on our health and the environment. Traditional laundry detergents most often contain harmful chemicals that can have far-reaching consequences. That’s why the use of non-toxic laundry detergents has become increasingly important in recent years.

Non-toxic laundry detergents are formulated without harsh chemicals such as phosphates, surfactants, optical brighteners, and chlorine bleach. These toxic ingredients not only pose a risk to our health but also contribute to water pollution and harm marine life. By switching to non-toxic laundry detergents, we can make a positive impact on our own well-being and the planet.

Moreover, non-toxic laundry detergents are a safer option for those with sensitive skin or sensitivity to fragrances. The absence of artificial fragrances reduces the risk of skin irritation and allergic reactions. Instead, these detergents are made with natural and plant-based ingredients that are gentle on fabrics while effectively removing stains and odors.

By choosing the safest laundry detergent that is free from harsh chemicals, we can transform our laundry routine into a more sustainable and eco-friendly practice. It’s time to make a conscious choice and switch to non-toxic laundry detergents for a cleaner, safer, and greener future.

Ingredients to avoid when choosing a laundry detergent

  • Phosphates – a significant contributor to water pollution, these chemicals run into the surrounding bodies of water from nearby households.  They overfertilize aquatic plants and transform bodies of water into bogs over time. This can cause skin and eye irritation if coming in contact with frequently. 
  • Chlorine Bleach – found in most cleaning ingredients, this harsh chemical acts as a strong skin irritant and strips skin of its natural oils
  • Nonylphoenol Ethoxylate – a popular surfactant that is often added to generic laundry detergent brands to reduce surface tension and remove dirt and stains from clothing.  Nonylphenol Ethoxylate is on the EPA’s list of toxic chemicals and not to be in contact with on a regular basis.  The studies around this surfactant have found it to be an endocrine-disrupting chemical that can cause low sperm counts, and early menstruation, among other reproductive health problems.
  • 1,4-Dioxane – an ingredient that often seeps into cleaning products as a byproduct during product manufacturing and is not intentionally added.  It’s currently believed to be a possible carcinogen.
  • Optical Brighteners – most laundry detergent brands today may contain a certain blue liquid.  The blue tint is due to the presence of optical brighteners in most cases. These are added to many detergents to enhance the brightness of clothing during the cleaning process but come at a detrimental cost to your health.  These brighteners may contain harmful chemicals, most notably, benzene.  Benzene is classified as a known carcinogen by the Department of Health and Human Services (DHHS) and is also believed to harm reproductive organs if overly exposed. 
  • Formaldehyde – a unique gaseous chemical often originating as a by-product of automobile combustion.  This chemical is classified as a known cause of cancer by the International Agency for Research and Cancer.  If you see a Laundry Detergent that lists dioazolidinyl urea, DMDM hydantoin, imidazolidinyl urea, or quaternium-15 on the ingredient list, the detergent contains formaldehyde.
  • Sodium Lauryl Sulfate (SLS) & Sodium Laureth Sulfate (SLES) – both of these two sulfates are strong irritants to the body typically causing irritation to the lungs, skin, and eyes. 

*Truly Free laundry products do not contain any of these ingredients

Introducing Truly Free Laundry Wash

When it comes to finding a non-toxic laundry detergent that is both effective and gentle on fabrics while still maintaining a clean “scent”, the Truly Free Laundry Detergent becomes an easy decision to make once you understand the ingredients inside. Made with natural and plant-based ingredients, this laundry powder redefines the way I’ve approached my laundry routine by eliminating toxic chemicals and artificial fragrances.

Truly Free Laundry Detergent is free from harmful ingredients such as phosphates, surfactants, optical brighteners, and chlorine bleach and are usable with any type of washing machine. These chemicals not only pose risks to our health but also contribute to water pollution and harm marine life. By choosing Truly Free, you can have peace of mind knowing that you are making a conscious choice to protect your health and the environment.

Initial First Impressions

Credit: Truly Free

Upon initially opening the package, you are greeted with a subtle, but fresh scent. Unlike many conventional detergents that can be overpowering with artificial fragrances, Truly Free has a natural, understated aroma using simple essential oils. It’s refreshing to find a laundry powder that doesn’t rely on synthetic fragrances to appeal to consumers for a simple load of laundry. This is especially important for those with sensitivities to strong scents or allergic reactions to artificial additives.

Prior to mixing with water, something you’ll need to do to create the detergent itself, the texture is fine and feels like a high-quality blend, free from the chunky residues often found in other powdered detergents. This fine texture dissolves well in water, a key aspect for avoiding residue on clothing.

A closer look at the packaging reveals their thoughtful approach to sustainability. The brand highlights its use of recyclable materials, and there’s a clear effort to minimize unnecessary plastic waste. A free plastic jug is provided with any initial purchase of one of their laundry wash (50 loads) products, so you can easily refill and reuse. 

Truly Free Laundry Wash ingredient analysis

Jumping right into the heart of Truly Free Laundry Detergent, the ingredients list is where the product truly distinguishes itself in the realm of non-toxic detergents. 

The first aspect to highlight is the absence of harsh chemicals commonly found in traditional laundry detergents, such as phosphates, parabens, and optical brighteners. These substances, often criticized for their potential health and environmental impacts, are notably missing from Truly Free’s formula. Instead, the detergent boasts a blend of naturally derived ingredients, each serving a specific purpose in the cleaning process.

One of the key ingredients is a plant-based surfactant, which is responsible for the detergent’s cleaning power. Unlike synthetic surfactants that can be harsh and polluting, this plant-derived alternative is gentle yet effective. It works by breaking down and lifting dirt and stains from fabrics, ensuring cleanliness without the environmental toll.

Another highlight is the use of natural enzymes. These biodegradable components are adept at tackling protein-based stains like sweat, a common challenge in laundry. 

Sodium bicarbonate, commonly known as baking soda, is also a prominent ingredient. Popular for its natural cleaning and deodorizing properties, it plays a vital role in maintaining the fabric’s freshness without the use of artificial fragrances. This addition is particularly beneficial for those with sensitive skin or allergies, as it reduces the risk of irritation.

The detergent also includes a mineral-based softener, which aids in maintaining the fabric’s integrity and softness. This is a thoughtful addition, as it addresses one of the common drawbacks of many natural detergents – the tendency to leave fabrics feeling stiff.

Moreover, the absence of synthetic dyes and fragrances in Truly Free’s formula is a significant plus. Not only does this minimize the risk of skin irritation and allergies, but it also reduces the product’s environmental impact, as these additives can be harmful to aquatic life leaking into nearby water supplies.

I’m not typically a fan of laundry soap fragrances, but the essential oil mixture in Truly Free’s Signature Scent is one of the best-smelling ones I’ve used. 

Cost and Accessibility

An important item to consider when evaluating Truly Free Laundry Detergent is its cost-effectiveness and accessibility. Price always plays a crucial role in determining whether a product is not just desirable, but also practical for regular use by the average consumer.

Cost Analysis – At a price point of $19.95 for their 50-load (one-time purchase), the price-per-use comes out to just $0.39 per use. Even lower if purchasing a monthly subscription (up to nearly 40% in savings each month depending on your plan). It’s encouraging to note that while Truly Free may have a higher upfront cost compared to some standard detergents, it proves to be cost-effective over time. This is due to its concentrated formula, where a little goes a long way, also allowing you to refill the same laundry jug when running low. This efficiency brings the cost in line with, or in some cases, even below, that of many generic brands you’ll find at popular retail stores.  

Value for Money – When considering the value for money, it’s essential to factor in not just the price but also the benefits it brings. Truly Free’s non-toxic, environmentally friendly formulation, combined with its effectiveness, adds considerable value. For those prioritizing health, the detergent presents a worthwhile investment in the long run. 

Accessibility – Truly Free Laundry Wash is readily available to purchase online.  The convenience of online shopping, coupled with the option for subscription services and bulk purchases, greatly enhances the cost savings as well. 

Shipping and Customer Service – Truly Free takes pride in their high-level of customer service. They have quick delivery and responsive customer support (p.s – shopping from brands that don’t have this usually ruin the entire shopping experience for me and I usually don’t come back). From my personal experience, research, and customer testimonials, Truly Free seems to uphold high standards in these areas.

What to consider when purchasing

Credit: Truly Free

After thorough use of Truly Free Laundry Wash, we want to provide some additional advantages and things to consider to provide a balanced view. Truly Free laundry detergent offers a range of benefits and laundry products that set it apart from traditional options. Its natural formulation makes it a safer choice for those with sensitive skin or allergies. The absence of harsh chemicals and artificial fragrances reduces the risk of skin irritation and allergic reactions, giving you peace of mind and a more comfortable laundry experience.

Truly Free laundry detergent is highly effective in removing stains and dirt from your clothes. Its natural ingredients work together to break down and lift away grime, leaving your laundry clean and fresh for the next wear. 

Not only do we believe Truly Free is a superior cleaning product, but it’s also a sustainable choice for eco-conscious individuals. Its plant-based ingredients and eco-friendly packaging make it a natural and environmentally responsible option for your laundry routine. By choosing Truly Free, you can help reduce your environmental impact without compromising on cleanliness.

Pros

  • Nontoxic Formula

    Free from harsh chemicals, making it safe for loved ones

  • Effective Cleaning Power

    Despite it's gentle formula, the product proves to be just as effective as conventional options

  • Easy On Fabrics

    The Wash preserves the integrity and color of fabrics over time, enhancing the longevity of your clothing and other household items

  • Cost-Effectiveness

    The concentrated formula becomes economical over the long-run, especially with a subscription and regular promotional pricing offerings

  • User-Friendly Experience

    The fast delivery times and easy online ordering offer a positive customer experience

To Be Considered

  • Initial Cost

    The upfront cost might be higher compared to convential laundry products, but is mitigated over time, especially when subscribing monthly, getting up to 40% off depending on your plan

  • Stain Removal Limitations

    While effective on most common stains, the detergent may struggle with extremely tough or set-in stains compared to harsher chemicals. Couple the product with Truly Free's OxyBoost for a powerful bleach alternative

  • Fragrance Adoption

    Most customers making the switch from generic laundry brands are used to heavily scented or chemically formulated detergents. It may take a couple washes to get accustomed to a more natural scent

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What’s included with your purchase?

If you want to simply try out the Truly Free Laundry Wash by itself, I would try their Signature Scent (50 Loads) and subscribe to try it out for a couple months to see how well you like it while also saving some money with the subscription. If you want an all-in-one laundry solution right from the start to test everything, try opting for the Fresh Start Laundry Kit.

The Fresh Start Laundry Kit Includes ($59.00):

  1. Laundry Wash (50 Loads) – Month Supply
  2. Laundry Wash Reusable Plastic Jug for quick refills
  3. OxyBoost – 2 packets which equal 25 loads each (50 Loads) in total
  4. Enzyme Stain Remover – 1 Packet equals 50 loads
  5. Stain Stick – 1 Stick
  6. Laundry Machine Cleaner – 1 Use to clean out your entire washing machine
  7. Truly Free Tote Bag (Gift)

Additional Truly Free products to consider purchasing

*DISCOUNT CODE: nontoxicstore for 30% off your order at checkout*

Conclusion: Making the switch to Truly Free Laundry Detergent

After reviewing the benefits of Truly Free laundry detergent, it’s clear why I’ve been using Truly Free for years.  Making the switch to this toxin-free option is a smart choice for those seeking safe and effective laundry care suitable for any laundry room. With its non-toxic ingredients and commitment to sustainability, Truly Free stands out from conventional laundry detergents.

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